SKO - Cirque Du Sales

Copy of Cirque Rap Video.mp4

Event Teaser Video Used for Promotion

Step right up, step right up! Welcome to Cirque Du Sales... where learning takes center stage and every employee becomes the star of the show.

This immersive, gamified event transforms traditional sales training into a high-energy performance filled with competition, challenge, and hands-on practice. Instead of sitting through slides, reps rotated through themed skill booths. Each one is designed to test a different part of the sales process through action, decision-making, and live practice. Cirque Du Sales was built to create excitement, deepen engagement, and drive behavior change by making learning memorable, experiential, and impossible to ignore.

Why This Training Was Needed

Traditional sales workshops weren’t sticking. Reps could explain the skills, but they struggled to apply them under pressure, especially in real conversations where objections, stalls, and curveballs show up without warning. Leaders needed a way to transform passive knowledge into active skill, and to do it fast, at scale, and in a way that reps would actually remember.

Cirque Du Sales was created to break the pattern. By turning the sales floor into a themed, high-energy arena of live challenges, it provides reps the chance to practice real selling behaviors in a fun, competitive environment. This format accelerates retention, boosts engagement, and helps reps build the muscle memory needed to perform consistently in the field.

More Details

My Role

I led the end-to-end design, development, and execution of the Cirque Du Sales experience, from concept creation to booth design to facilitation and measurement. I partnered with sales leadership to uncover capability gaps, transformed core sales skills into high-energy challenges, and built a fully gamified event focused on driving engagement, retention, and measurable behavior change across the team.

The Solution

We addressed the training gap by shifting from a knowledge-transfer model to a performance-driven learning environment. Cirque Du Sales was intentionally designed as an experiential, high-intensity forum where reps practiced core selling behaviors under realistic pressure that mirrored the speed, ambiguity, and emotional dynamics of live customer interactions. Each challenge focused on a critical competency and created a controlled space for deliberate practice, immediate feedback, and measurable improvement. By anchoring learning in action rather than theory, the event accelerated behavior adoption, improved skill confidence, and created stronger retention than traditional workshops.

The Outcome

Although the Cirque Du Sales event was fully designed, approved, and enthusiastically supported by leaders across the company, it was never executed due to a major organizational shift. Just one month before the event, the CEO announced a complete pivot away from B2B selling, resulting in the elimination of most of the sales organization and a company-wide move toward a 100% consumer-focused model.

In the months leading up to the planned event, I secured full alignment and enthusiasm from sales, operations, enablement, and executive leadership. This represented one of the few training initiatives in recent years that had universal buy-in across departments. The event was fully scoped, designed, and operationally ready, complete with manager enablement, scoring systems, booth scripts, and cross-functional volunteer training. Even without implementation, the initiative showcased my ability to identify capability gaps, architect a scalable experiential solution, and inspire leaders to rally behind a bold new approach to performance improvement. It remains a strong example of how I drive strategy, collaboration, and innovation.

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